Just a few days after confirming the iPad would be hitting shops Stateside on 3 April, Apple put out the first official iPad TV advert in one heck of a prime advertising slot - during last night's Oscars.
The 30 second ad whizzes you through most of the tablet's main features, although we suspect a lot of the apps have been speeded up for the purpose of the ad - something we see on iPhone ads regularly.
Either way, check it out below - it certainly creates the same desirability factor as most other Apple ads we've seen.
What do you think? Has the iPad won you over? Check out Penguin's plans for the iPad for an idea of what it could do on a bigger scale, and let us know your thoughts below.