Sony knows the Walkman brand is strong, so it's not messing about when it comes to introducing new music mobiles. The brand-spanking W550 is, as you'd expect, very nice to look at, and has an impressive spec to boot.
Music duties are handled by its MP3/AAC player, which feeds on 256MB of internal memory and outputs via the supplied headphones or the built-in stereo speakers. There's a phone-disabling flight mode, which will allow up to 30 hours' playback and a little privacy. The camera is a fairly standard 1.3MP affair with 4x digital zoom, and the screen is a crisp 1.8in 262k colour LCD.
Interestingly, S-E's included a full web browser, though as it has no 3G capabilities it's going to be pretty slow. Still, a nice idea.
Another noteworthy feature is the W550's games. The W550 will come pre-loaded with a Bluetooth multiplayer version of Gauntlet, as well as Worms Forts: Under Siege 3D and Extreme Air Snowboarding. S-E calls it a 'credible games console'. We'll hold on to our PSPs for now just in case.
Last but not least, it makes tri-band phone calls. You know, those things that allow you to speak to people far away from you. No, not that - that's shouting.
No word on pricing, but there's sure to be when it becomes available in November.