Well if you've been saving your money up, we've got bad news. The official pricing and availability deets have been released, and it looks like you'll need to find another £1,000 pretty sharpish.
The stretch limo of the TV world will in fact set you back £4,500 when it hits shelves on 18 June.
Having seen it in action at the beginning of the year, we knew it was going to be a wallet hurter from the outset. Boasting a full HD, 56-inch screen complete with (surprise, surprise) an aspect ration of 21:9, you'll be able to watch both full Cinemascope and 16:9 films with none of that pesky letterboxing.
You'll also get Philips's 200Hz Clear LCD technology to minimise blurring, integrated Wi-fi for the Philips NetTV service, Ambilight Spectra LED lights and a five year guarantee as well.
The only downside is when watching those plain ol' 4:3 TV broadcasts, you'll have black bars down either side – but then this TV wasn't really designed for watching the news on.
Keep your eyes peeled for a full review soon, and be sure to let us know what you think below.