If it's a success, this new Moto could spell the end for Bluetooth mobile phone GPS transceivers from the likes of TomTom, Route 66 and NaviCore.
The Motorola A780 - for that is the name this touchscreen Linux handset answers to - has built-in GPS that works with sat-nav software by ALK's Co-Pilot. The phone even comes with a windowscreen sucker mount so you can get started with its 3D maps straightaway.
We were having a quick play with the phone last week and it's a quirky beast - a tad bulky and afflicted with a bizarre see-through window instead of LCD for the external clamshell but equipped with a good loudspeaker and an intuitive interface.
UK and Ireland maps come preloaded on a 256MB Transflash memory card and European ones cost extra.
The phone also has Bluetooth, a 1.3MP cam, teeny stylus for touchscreen control and PC syncing software.
It's out this Autumn for a price that's currently TBC.