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Home / News / Cyber Monday luxury watch deals 2023: I’ve picked the best watches on sale

Cyber Monday luxury watch deals 2023: I’ve picked the best watches on sale

I've found the best Black Friday luxury watch deals to cater for all budgets and tastes

Sure, Black Friday and Cyber Monday is a great time to save money on things you actually need, such as air fryers, stick vacuums, and smartphones, but it’s also the perfect time to get yourself a little treat. This year, instead of getting an ugly piece of technology that’ll no doubt break in a few years, how about snapping up one of these luxury watch deals instead?

These watches will last you years to come, and, as Christmas gifts (either for a loved one or yourself), they’re second to none.

I’ve trawled through the Black Friday and Cyber Monday sales to find the best luxury watch deals around, with multiple price points and styles covered.

The best Black Friday and Cyber Monday watch deals:

G-Shock GLX-S5600-1ER | was £99 | now £70 | save £29 at G-Shock

In addition to the outstanding shock resistance and 200-metre water resistance, this new model comes with Tide Graph and Mood Data, essential functions that support surfing the world’s oceans. It’s environmentally friendly too, with the bezel and the band made of bio-based resin, perfect for ocean and nature lovers.

Spinnaker Fleuss Automatic | was $305 | now $199 | save $106 at Spinnaker

Spinnaker actually has 25% off sitewide for Black Friday and up to 50% off selected models. My pick of the bunch is this golden age-inspired of the dive watch. It’s a sturdy, ever-dependable timepiece that goes from beach to boardroom with ease.

Tissot Couturier Mens Watch 39mm | was £375 | now £255 | save £120 at Goldsmiths

The Tissot Couturier is the perfect entry-level timepiece, blending elegant lines with materials to match. It’s versatile design means can be worn in a office or at the beach. It’s from a historic brand, features a dependable quartz movement, and is water resistant to 100 metres.

Certina DS 4 37mm | was £430 | now £260 | save £170 at Goldsmiths

Since 1888, the Certina brand has united outstanding quality standards, technical expertise and exceptional resilience. This stylish DS 4 comes in a very on-trend brown colourway, with super-legible Arabic numberals.

Seiko Prosex Alpinist | was £610 | now £320 | save £290 at Goldsmiths

The watch shape takes its inspiration from the original Seiko ‘Alpinist,’ first launched in 1959 for Japanese ‘Yama-otoko’ mountain men, designed to be reliable in treacherous terrain. It’s powered by the caliber 6R35 and is a higher grade inhouse manufacture mechanical movement.

Elliot Brown Holton NIVO Bronze | was £575 | now £335 | save £240 at Goldsmiths

This specific NIVO (Night Invisible Varnish, Orfordness) colour-way was uncovered whilst researching the use of specific military colours beyond the usual olive drab, black, and desert shades. This model comes in a stunning bronze case that will develop a unique patina over time.

Hamilton Khaki Aviation Pilot Pioneer Chrono | was £690 | now £480 | save £210 at Goldsmitsh

With its base in 1970s military aviation design, the Khaki Pilot Pioneer range is inspired by tradition but powered by innovation. A thoroughly modern, accurate movement ensures the Khaki Pilot Pioneer Chrono Quartz lives up to the reliability its military aviation roots promise.

Seiko Black Series ‘Night Speedtimer’ | was £640 | now £490 | save £150 at Goldsmiths

Inspired by night missions and the view through a night scope, this watch features newly developed green ‘Lumibrite Pro’ colouring on the markers and hands. This solar powered chronograph can charge from both natural and electric light.

Longines Flagship Stainless Steel | was £1450 | now £960 | save £490 at Beaverbrooks

Designed in an unmissable and elegant blue colour, this Longines Flagship Stainless Steel Blue Automatic Men’s Watch provides sophistication and outstanding movement for every occasion.

Oris Divers Sixty-Five Cotton Candy Bronze Pink | was £2100 | now £1,344 | save £756 at Beaverbrooks

Designed with a fresh and bright aesthetic, this Oris Divers Sixty-Five Bronze Cotton Candy Pink Automatic Watch incorporates a striking colour palette reflecting the optimism of better times to come. Also available in Green and Blue.

Rado Captain Cook Bronze | was £2700 | now £1728 | save £972 at Beaverbrooks

Boasting vintage details that remain true to the iconic original, this Rado Captain Cook Bronze Automatic men’s watch comes in a vibrant red and is designed to stand the test of time. It’s also available with equally stunning Blue and Green dials.

DOXA Sub 300 Carbon Divingstar | was £3790 | now £2560 | save £1230 at Beaverbrooks

The use of lightweight materials combined with its undisputed high performance, gives this timepiece a modern-day legend status. I love its edgier, more technical look, it makes it equally at home on the city streets as it does the oceans.

Omega Seamaster 300 | was £6300 | now £5545 | save £755 at Goldsmiths

The famous Seamaster 300 was originally released to great acclaim in 1957, designed expressly for professional divers, underwater workers and military use. Completely reworked for the 21st century with an enhanced movement and beautiful form, this timepiece is ready for a new generation of sea-going adventurers. If you’re looking for a more modern Omega, you can save £1000 on the 300m.

Alternative Black Friday watch sale

If you didn’t find what you’re looking for here, you can check out the best watch sales around the web. I’ve included a few of my favourites down below:

Black Friday 2023 is here we’re busy covering the best deals across the web. Whether you’re looking for a new phone, laptop, or stick vac, we’ll be highlighting the biggest savings around.
Check out the best Black Friday deals (US) and the best Black Friday deals (UK)

Profile image of Spencer Hart Spencer Hart Buying Guide Editor


As Buying Guide Editor, Spencer is responsible for all e-commerce content on Stuff, overseeing buying guides as well as covering deals and new product launches. Spencer has been writing about consumer tech for over eight years. He has worked on some of the biggest publications in the UK, where he covered everything from the emergence of smartwatches to the arrival of self-driving cars. During this time, Spencer has become a seasoned traveller, racking up air miles while travelling around the world reviewing cars, attending product launches, and covering every trade show known to man, from Baselworld and Geneva Motor Show to CES and MWC. While tech remains one of his biggest passions, Spencer also enjoys getting hands-on with the latest luxury watches, trying out new grooming kit, and road-testing all kinds of vehicles, from electric scooters to supercars.

Areas of expertise

Watches, travel, grooming, transport, tech

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