What’s the next step after Plus? According to Apple, it’s Max – and thus, the iPhone XS Max was born. As the name suggests, Apple’s extra-large new iPhone blows past the 5.8in display of the standard iPhone XS and delivers a huge 6.5in OLED display at 2688×1242 resolution, albeit the same 458ppi sharpness as the smaller version. It also bundles in an extra hour of battery life, although otherwise, it delivers the same top-of-the-line package as the XS. That means it has the speedy new A12 Bionic chip, improved dual-camera setup on the back with Smart HDR processing and an incredible-looking depth-of-field slider, as well as a faster and more secure TrueDepth camera on the front. All of this stunning tech will cost you, however: the iPhone XS Max starts at £1099/US$1099 and ranges up to £1449/US$1449 for the 512GB model. Pre-orders start on 14 September before the official release on 21 September.
It’s Apple versus Google all over again
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