Apple Watch Series 1-3 were all well and good, but they were essentially the same physical watch. Sure, each year delivered performance upgrades and new features, but the design remained the same.
So three years down the line, Apple has delivered a true redesign for Series 4. It’s thinner and boasts a bigger screen — yay! But it’s more expensive and still only has a one-day battery life — boo!
Still, beyond those headlines, there’s actually a lot more new with Apple Watch Series 4, so let’s unpick everything you need to know about Apple’s latest piece of jewellery.
It’s significantly more expensive than Apple Watch Series 3
Yes, Apple can crow all it likes about the 30 per cent bigger screen, but as cynical journalists, the first thing we noticed when comparing the Apple Watch Series 4 to Series 3 was the price hike. Let’s take the cheapest aluminium model: the non-cellular model is £70 more than its predecessor was in both sizes, while the Cellular version sees a £100 jump for both sizes. 30 per cent bigger screens; up to 25 per cent more dolla.
It’s not actually that much thinner, either
It’s twice as fast
There are two new sizes
The non-cellular models aren’t significant downgrades anymore
The digital crown has haptic feedback
It will work with all existing accessories
Rest easy, those who have bought heavily into the Apple Watch ecosystem. All of those Apple Watch straps we’ve recommended over the years will work with your new Apple Watch Series 4, although there are a load of new straps available to coincide with the launch, including such Apple-esque colour names as "Cape Cod Blue" and "Hibiscus". Your existing chargers will also work with the new watch, although we sadly didn’t get an update on Apple’s own wireless charging dock during this press conference.
Audio gets a big boost
Battery life is improved for exercise fiends
Bluetooth 5.0 offers more range
The Bluetooth chip in the Apple Watch Series 4 has also received an upgrade — whereas the previous generation was based on the 4.2 standard, the new model boasts Bluetooth 5.0. What does that mean? Well, probably not a lot for most people, but if you use your watch with recently-released headphones, it could mean more speed, better range, and lower power consumption — all the good stuff that comes with newer wireless technology, basically.