CES – SIM2 and Dolby debut new TV technology

Home / News / CES – SIM2 and Dolby debut new TV technology

There has been an absolute slew of new TV releases at this year’s CES. From Sony’s turn-it-sideways-and-it’s-gone 3mm OLED to Samsung , Tosh and LG‘s wireless wonders to Panasonic’s 150in behemoth, all seem to be locked in a race to be thinner, bigger, more tech-touting.

But what of the small issue of picture quality? I’m just back from a pretty impressive demo of a brand-new image rendering collaboration between Dolby and SIM2 which both parties claim is “the future of TV”.

The concept revolves around finely adjusting brightness levels for each frame to improve picture quality. These new HDR (High Dynamic Range) TVs feature an “intelligent” LED backlight, which alters areas of the screen according to each individual frame, so that each receives its own tailor-made brightness profile.

Although we only saw a demo model (the finished design model was kept hidden tantalisingly under a sheet, inexplicably hidden from prying journalistic eyes) the HDR range is hoped to be out in Autumn, and though both the Dolby and SIM2 stables were cagey about pricing, you probably won’t get a lot of change from that £10,000 note.

About

Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website. Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.