HTC won't bundle Beats headphones with all new handsets

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So you like bass. Enough to buy a smartphone for? Take a minute to mull that one over.

HTC has told CNET it reckons we don’t choose a smartphone based on the bundled ‘phones (or any other accessory), even if they are of the Beats variety. So there won’t be many more handset releases that come with free, bundled Beats earphones.

Since HTC did invest a massive US$300m in buying half of Beats Electronics, we can still expect next-gen HTC handsets to pack Beats Audio tech inside – as we saw with the new king of Android, the HTC One X. It’s just likely that instead of the red and black Beats earphones that Sensation XE buyers were treated to, you’ll get HTC branded in-ears in the box. We can live with that. Can you?

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Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website. Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.