CES Unveiled Europe is coming: here’s what to expect

CES Unveiled Europe is the European edition of the ‘road to CES’ event series, organised by the Consumer Technology Association (CTA). It returns to Amsterdam in 2025 and will take place at the Beurs van Berlage venue on 28 October. We’ll be bringing you a full report from the event  

So what is it? CES Unveiled Europe is a showcase and preview event where leading European brands, rising startups, government officials, investors and media – like us – gather to talk about breakthrough technologies and innovations ahead of CES 2026 itself, which takes place in Las Vegas, Nevada in January.

CES Unveiled Europe showcases innovations in lots of consumer electronics sections from AI and IoT to digital health, sustainable tech and beyond. Those working in the tech industry can register to attend, as can those in the media.

While the event has a spotlight on Europe, there’s also plenty of tech showcased representing global trends. Over 70 brands and startups are expected to present at the event – here’s the exhibitor list. You can view the schedule of events and find out more about the speakers at the event, too.

Startups will compete in an on-site pitch battle with the winner getting booth space at Eureka Park during CES 2026. The Eureka Park space is where 1400 startups debut their latest technologies, meet investors and find partners. It’s based in the Venetian Expo, right in the heart of the Las Vegas Strip behind the Venetian and Palazzo resorts.

CES Unveiled Europe is produced in partnership with the Netherlands Ministry of Economic Affairs and is supported by the European Innovation Council (EIC). 

Check out some photos from the 2024 edition of the event, too.

Dan Grabham Editor-in-Chief

About

Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home