This 77in LG OLED TV is $1400 off today – its lowest price ever

Home / News / This 77in LG OLED TV is $1400 off today – its lowest price ever

I’ve tested quite a few 4K TVs, and LG makes some of my favourites. The picture quality that the brand offers is unmatched by competitors. In fact, this year’s LG G5 is the best and brightest OLED I’ve ever tested. OLED TVs have always delivered perfect blacks and top-tier contrast, so are the one to buy – but they can be pricey.

Read more: The LG G5 is the best and brightest OLED TV I’ve ever laid my eyes on – here’s why

That’s why there’s never been a better time to by an LG OLED, including the C5. Right now, the 77in model is over $1000 off and down to its lowest price ever. On Amazon US, you can bag the LG C5 77in for $2297 – that’s $1400 off the regular $3697 retail price. Those in the UK can currently get £100 off the same TV – bringing it down to £2999 on Amazon.

The LG OLED C5 is an excellent pick for your living room wall. We reviewed the 42-inch version and gave it a full five stars. It’s basically the flagship G5’s slightly more down-to-earth sibling.

It features a 4K (3840 × 2160) OLED panel enhanced by Brightness Booster and Bright Room Ready tech. Powering the visuals is LG’s α9 AI Processor 4K Gen 8, which delivers AI Picture Pro, AI Super-Upscaling, OLED Dynamic Tone Mapping Pro, and even genre-based brightness adjustments. This set supports Dolby Vision, HDR10, HLG, and includes Filmmaker Mode that makes pictures look exactly as the director intended.

On the performance front, the 77in C5 pulls no punches for gaming and speed. It offers a native 120 Hz refresh rate, with VRR (Variable Refresh Rate) support up to 144 Hz, along with 0.1 ms response time, ALLM, HGIG, and compatibility with both NVIDIA G‑Sync and AMD FreeSync Premium. Additionally, all four HDMI 2.1 ports support 4K@144 Hz and VRR, a boon for high‑fidelity gaming setups.

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About

Connor is a writer for Stuff, working across the magazine and the Stuff.tv website. He has been writing for around nine years now across the web and in print too. Connor has attended the biggest tech expos, including CES, MWC, and IFA – with contributions as a judge on panels at them. He's also been interviewed as a technology expert on TV and radio by national news outlets including France24. Connor has experience with most major platforms, though does hold a place in his heart for macOS, iOS/iPadOS, electric vehicles, and smartphone tech. Just like everyone else around here, he's a fan of gadgets of all sorts. Aside from writing, Connor is involved in the startup and venture capital scene, which puts him at the front of new and exciting tech - he is always on the lookout for innovative products.