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Stuff / News / My favourite action camera is more than 25% off this Black Friday

My favourite action camera is more than 25% off this Black Friday

GoPro's new Hero 13 Black lets you swap out lenses, record for longer, and has a bigger battery and it's more than 26% off right now

GoPro Hero 13
Black Friday deals overlay

The GoPro Hero 13 Black is a darling of adventurers, content creators, and action junkies alike. In fact, it might be the best GoPro to date, and it’s certainly my favourite action camera. Better yet, it’s over 25% off for Black Friday.

The GoPro Hero 13 is currently $319 in the US, down from $430 – a discount of 26%. Over in the UK, it’s yours for £288, a hefty drop from its regular £400 price. Both of these prices are lower than the camera reached during Prime Day or any of Amazon’s other sales events this year, so it’s an excellent pick.

If you’re out of the loop, the Hero 13 Black is GoPro’s latest powerhouse. Its claim to fame? Swappable lenses that can turn your footage into anything from ultra-wide action-packed reels to macro-level marvels. The Hero 13 knows exactly which lens you’ve attached, optimising settings like a cinematographer in your pocket.

Oh, and that new magnetic latch system? A lifesaver when seconds count, whether you’re mid-bungee or dashing to mount it on your bike before the light turns perfect.

Battery anxiety? Not anymore. The Hero 13 sports a beefed-up battery to keep you rolling. Add built-in GPS tracking, performance overlays, and GoPro’s legendary ruggedness, and you’re set for anything from cliff jumps to casual beach days.

For the minimalists out there, the smaller, budget-friendly Hero model isn’t just adorable at 86 grams – it’s surprisingly mighty. Waterproof, compact, and effortlessly capable of shooting in ultra-high 4K, it’s perfect for those who want simplicity without skimping on quality.

At these prices, it’s hard to argue against picking one up. Whether you’re gearing up for the slopes, summer festivals, or even TikTok stardom, there’s never been a better time to grab the Hero 13 Black or its plucky little sibling.

Black Friday Week is here, and you can find all the best offers over on Amazon US and Amazon UK.

Is this actually a good deal?

Absolutely. At $319 in the US and £288 in the UK, the GoPro Hero 13 Black beats its discounts from Prime Day, the Amazon Spring Sale, and even last year’s Black Friday. It’s the lowest price since launch, which makes it a steal for adventurers and creators alike. Considering its swappable lenses, improved battery life, and GPS tracking features, it’s a powerhouse at a reduced cost.

If you’re looking to spend even less, you could opt for the GoPro Hero 10, which is the cheapest GoPro you can currently buy.

Profile image of Connor Jewiss Connor Jewiss

About

Connor is a former Stuff contributor. He has attended the biggest tech expos, including CES, MWC, and IFA, and been interviewed as a technology expert on TV and radio by national news outlets including France24. Connor has experience with most major platforms, though does hold a place in his heart for macOS, iOS/iPadOS, electric vehicles, and smartphone tech. Connor is also involved in the startup and venture capital scene, which puts him at the front of new and exciting tech.

Areas of expertise

Mobile, macOS, EVs, smart home