Motorola Moto X: it's coming to the UK on February 1, and that's official

Six months after its US launch, Motorola’s stellar flagship phone finally crosses the pond
Motorola Moto X

Good news: the Motorola Moto X is launching in the UK. 

The Android-based flagship phone, which has been strongly shaped by Motorola’s relationship with its parent company Google, arrived in the US in August of last year, with Motorola saying it had no plans to bring it to Europe.

At the time we wondered what that decision meant for the company’s commitment to the non-US market, so to see Motorola change direction and bring the phone to the UK is definitely heartening. It will no doubt have been swayed by the success of the excellent Moto G (read our full Motorola Moto G review here).

X factor

Moto Maker

It doesn’t stop with the handset itself, either. Moto Maker, the company’s customisation service for the X, will follow at some point. Maker allows you to create a personalised Moto X by picking from a wide range of colour finishes (including real wood) for different parts of the phone, as well as having a personal message printed on.

We’re big fans of the Moto X, calling it “one of the best phones Motorola has ever produced”. Its always-on voice-activated Google Now capabilities are amazingly assured, allowing hands-free control of the phone far more advanced than what Siri can muster. Read our Motorola Moto X review for our full impressions.

The phone will be on sale from 1st February at Phones4U, Carphone Warehouse, O2, Amazon and Techdata, priced £380 SIM-free or from £25 per month on contract.