The 8GB iPhone 5c has received a £50 price drop and now costs £430, or free on a new contract with O2.
The move is an attempt to bolster iPhone 5c sales, which have been rumoured to be struggling, at least by Apple's lofty standards.
READ MORE: Apple iPhone 5c review
We would have preferred a price reduction on the existing 16GB model, given that 8GB on a device without an microSD will get filled up in no time with media and apps.
The price difference between 8GB and 16GB of flash storage for Apple is also negligible, and keeping a cheaper 16GB model would, in our opinion, have been the better decision, especially when you can pick up the super-specced 32GB Nexus 5 for £340. That makes the 8GB iPhone 5c look very pricey indeed.
As for the iPad 2 - it's been put out to pasture after three years of faithful service, while the iPad 4 makes its triumphant return in a 16GB-only flavour, along with the newer Lightning port.
The Wi-Fi model of the iPad 4 will set you back £330, while the Cellular version will add another £100 to the price tag. That's good value in our book - we'd still take an iPad 4 over any similarly priced Android tablet, and although it's fatter and less 64-bit than the iPad Air, its screen is every bit as impressive.
READ MORE: Apple iPad 4 review