Apple may have made jaws drop when it announced the price of its gold Watch Edition. But with great spendiness comes great privileges, and rumour has it those buying the company's top-of-the-range wearable are set for special treatment when shopping for it.
If you're buying the gold watch, supposedly you won't have to queue for assistance. There'll even be a private area for gold Watch buyers to ooh-and-aah over their prospective purchase - and if they're too busy on launch day, there's two years of access to a dedicated phone support line.
It's like having a (super-expensive) Swiss watch
If you get the regular steel watch, you can also opt for virtual assistance from an Apple Store worker, who'll use video chat to teach you how to use the device. But if you can only afford a Watch Sport? Too bad. Don't expect service any better than what you'd get for buying an iPhone.
Apple buyers already get plenty of flak for apparently having more money than sense, so if Apple wants to cater to the extra-special watch-buying demographic who would probably pay someone else to queue up for it, why not? Next year, there'll probably an Apple Watch Titanium edition that'll be delivered on the wings of Apple drones.