When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works

Home / Hot Stuff / Gear / Fender’s American Ultra ‘guitar of the future’ is the right kind of buzz-kill

Fender’s American Ultra ‘guitar of the future’ is the right kind of buzz-kill

Familiar designs get new noiseless pickups

Fender and Gibson, the world’s two big guitar makers, are engaged in a fascinating little war – not so much with each other as with the terrifying threat of becoming un-hip. Having clearly learned from the ‘revolutionary’ tech innovations that almost put Gibson out of business last year, Fender is playing things a little more conservative with its new American Ultra range of high-end guitars and basses. There are improved buzz-free pickups, contoured bodies and sexy new colours, but nothing to make the traditionalists drop their Ovaltine and run into the arms of the nearest harpsichord. Guitarists have two Strats, a Telecaster and a Jazzmaster to choose from, while for floorboard-shakers there are two Jazz basses and one Precision. Prices start at £1859.

Profile image of Richard Purvis Richard Purvis Freelance managing editor (magazine)


I'm Stuff's freelance managing editor. This mostly means I'm in charge of making sure the magazine actually happens, and has things in it, and isn't rubbish.

Areas of expertise

Music-making tech

Enable referrer and click cookie to search for eefc48a8bf715c1b 20231024b972d108 [] 2.7.22