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Sony Alpha to compete with Micro Four Thirds cameras

Sony has unveiled this 'ultra-compact' camera with interchangeable lenses at the PMA photography show today. Set to compete with Micro Four Thirds off

Sony has unveiled this ‘ultra-compact’ camera with interchangeable lenses at the PMA photography show today. Set to compete with Micro Four Thirds offerings like the Olympus PEN EP-1 and Panasonic DMC-GF1, we’re told it will be introduced in 2010, though at present it is still in concept form.

Rather than being Micro Four Thirds compatible, however, it will use a proprietary Sony lens format to make full use of its DSLR-sized Exmor APS HD CMOS sensor. This is exactly what Samsung has done with the rather bulkier NX10.

It’ll also handle HD video recording in AVCHD, but whether it’s 720p or the full 1080p, we don’t yet know. From the images its design is simple but stylish, and will be available in a range of colours. We certainly look forward to seeing how it fares against the Micro Four Thirds offerings.

Details are fairly thin on the ground at the moment, but we’ll be sure to bring you more as Sony pulls the covers off the finished product.

 

Profile image of Dan Grabham Dan Grabham Editor-in-Chief

About

Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home