Supertroll LG trumps Times Square Samsung Galaxy S4 ads

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Samsung’s recent spats with Apple have become legendary, but the company’s oldest enemy is its Korean compatriot LG. The two electronics manufacturers have a long history of competition and snarky behaviour towards each other, and that manifested again this week in New York’s Times Square.

Samsung, which will be live broadcasting its Galaxy S4 launch in Times Square later today, has splashed out on a giant ad urging consumers to “Be Ready 4 The Next Galaxy”. Seeing this, cheeky old LG has used the (larger) ad space just above that to tell the world that the “LG Optimus G is here 4 you now”. Hahahaha, LG, you’re such a card.

We’re going to go out on a limb and say the Samsung Galaxy S4 will be a more impressive phone than the LG Optimus G, but kudos to LG for some top trolling.

[via Engadget]

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Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website. Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.