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Home / News / Loewe shows off Invisible 46 transparent TV at IFA

Loewe shows off Invisible 46 transparent TV at IFA

Invisible TV alert straight from the front line at IFA. We're putting a mirror behind ours so we can see our mug through movies

Loewe has been teasing its transparent TV prototype, the Invisible 46, at IFA and it’s rather taken our fancy. A row of bright LED lights behind the display of the demo unit we saw makes the picture in the lower half in particular look great, despite the fact that someone’s casually waving their hand behind the screen.

It almost goes without saying that the Invisible 46 is super slim with the same Loewe styling as lines like the Individual. The screen will ‘vanish’ when turned off and Loewe reckons this means we’ll soon be freeing our TVs of their shackles and placing them in all sorts of positions around the house, with plants or artwork behind the screen.

What’s more likely to become reality sooner rather than later are the ideas for use in shops and businesses as a next-gen way to run campaigns or display video and information.

Though the panels themselves are made by Samsung, we’re told that the transparent tech itself is Loewe born and bred. And since it’s at the “prototype” stage rather than just talk, we could see the Invisible 46 in the next year or two. Or not, as the case may be.

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Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home

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