It'd be an understatement to say that the Apple App Store is a big place - there are thousands of new titles hitting its digital shelves each and every week.
It's an unprecedented situation that often results in great games being overlooked, buried under a mountain of soulless endless runners, tepid Candy Crush clones, and uninspired MMOs.
With that in mind, we want to shine a spotlight on those games fighting the good fight. Here are this month's most interesting new releases.
Dig, dig and dig some more - because that's the only way you're going to hit the big time in the land of the free, where oil is worth more than its weight in, well, gold. Business is hard and times are tough, but if you're savvy and willing to bet it all on a big payout, you might just be able to ride the 19th-century oil rush all the way to the top.
Whether you want to play by the rules or bend them is up to you — after all, in this industry it's not honesty that matters, only power.
Archer Dash 2 (£Free + IAP)
Dubbed an "endless shooter" by developer Gray Giant Games, Archer Dash 2 takes some vintage tap-to-dodge infinite sprinter essence and throws it in the blender with a healthy portion of Robin Hood shtick and some hearty retro visuals.
Peel back the pixel art curtain, though, and you'll see there's an awful lot going on behind the scenes. In fact, Archer Dash 2's smorgasbord of mechanics can feel a little overwhelming at first, but stick with it and you'll soon realise the reward of a good old-fashioned challenge.
Narcissus (£Free + IAP)
Think you're a dab hand at multitasking? Good, then Narcissus is the game for you. But be warned, this little blighter is going to put you through your paces.
That's because in this finite runner, you've got the unenviable task of guiding not one, but two versions of the titular egotist to the end goal. The thing is, the levels aren't as perfectly reflected as Narcissus' lovely mug, so you'll have to keep your eyes on two alternating sides of the same coin if you want to save him from certain death.
The Warlock of Firetop Mountain (£4.99)
Remember those Fighting Fantasy gamebooks from days gone by? Well, the good folks at Tin Man Games have taken one of the very first, The Warlock of Firetop Mountain, and given it a 21st-century lick of paint.
Instead of plain ol' paper adorned with archaic letters, Firetop Mountain now takes place on a fully 3D digital playing board, making for an experience that's as gorgeous as it is engrossing. That winning aesthetic is joined by a revised grid-based combat system that forces players to think more strategically about how they take down their foes.
Oh, and if you're worried the digital switch will have sapped the old-school adventure of its soul, put those fears to bed. If anything, it feels more alive than ever.
Gravity Galaxy (£Free + IAP)
One-touch, planet-hopping puzzler Gravity Galaxy casts you as an intergalactic explorer with a simple mission: see the stars - and collect a few along the way.
As you hurtle through the cosmos, slingshotting around planets, nabbing power-ups and outrunning the odd supernova, you'll have to think fast and act even faster if you want to return to Earth in one piece.
Cause and effect. They're the things that make the world tick over, with every action resulting in a subsequent reaction. But those words take on new meaning when you can control time - and that's exactly what you'll be doing in Causality.
As a venerable time lord, you'll need to rewrite the history books to help a band of stranded astronauts reach safety. By working with your past selves, you should be able to alter the world around you to guide each intrepid explorer back home. Of course, I say 'should' because it's never really that simple, is it?
Tavern Guardians (£2.99)
Take a well-polished hack-and-slash and mash it together with an addictive match-3 experience and you'll have something that tastes… I mean looks a little bit like Tavern Guardians.
In this premium hybrid, swathes of monsters advance through tiles on the game board, and the only way to stop them (and their dastardly plans) is by slashing them to ribbons using some quick-fire matching skills. It's not just you against the world, though.
And, with four different adventurers to choose from, each with their own unique hero abilities, I'm sure you'll win the day in no time. Well, sort of sure.