Watch out, Sony – Microsoft has just fired the latest shots in the next-gen console price war.
The company has reduced the price of its Kinect-free Xbox One console package to £329.99 in its own online store (that's £100 less than the original price), while Amazon UK now have a white Xbox One bundled with Sunset Overdrive available to pre-order at just £329.
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A new console price war?
Microsoft is yet to officially announce the price cut, but it’s likely a tactic to try and gain ground on Sony, whose PlayStation 4 (available for around £345 bundled with Destiny) is far and away the leader in terms of consoles sold.
Whatever Microsoft’s motivations, it’s great news for punters about to invest in a new console. And it might cause Sony to chop a few quid off the price of the PS4 in the run-up to Christmas too.
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