YouTube takes on TV with 60 new channels

Home / News / YouTube takes on TV with 60 new channels

This time last year we brought news of YouTube launching its own TV style channels, funded by it’s advertising revenue. Now, the streaming giant is raking in more than US$2bn in advertising from its channels – which is why it’s making 60 more.

Sure TV might make a whopping US$60bn a year, but a lot of that goes into people’s pockets. YouTube is still hungry to compete so its profits are going straight back into creating videos. According to the Wall Street Journal the 60 new channels will launch in Europe and the US with money being thrown at the likes of Jamie Oliver, Michael Cera, and artists like Jay Z on Mountain View.

Since YouTube has just spent US$200m on simply marketing its new channels we shudder on behalf of TV to think about the amount these 60 new channels, added to the 100 already out, are receiving. Budding film director? Looks like you know who to call for funding then.

[WSJ via Engadget]

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Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website. Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.