You've probably never heard of the OnePlus One, so we don't blame you if your immediate thoughts stray towards HTC and the One (M8). But dodgy naming aside, we've got very high hopes for this mysterious handset.
Chinese manufacturer OnePlus is a company founded by ex-Oppo vice chairman Peter Lau, and the One is its first foray into the smartphone arena.
Its specs place it shoulder ot shoulder with existing well known Android Champions like the LG G2, Galaxy S5, Xperia Z2 and HTC One (M8), but its price tag is set at a ridiculous £230, making it one of the best bang-for-buck smartphones around. On paper at least.
Power in spades
The One's spec sheet is impressive. It features the same quad-core Snapdragon 801 processor found in the insides of the Galaxy S5 and One (M8), and it beats both of those handsets with 3GB of RAM. It dwarfs their screens too, with a massive 5.5in full 1080p display, and a 13MP Sony Exmor camera rounds off the list rather nicely.
It will also run the CyanogenMod OS straight out of the box, which will be embraced by hardcore Android fans with open arms.
Already available on the Oppo N1, CyanogenMod is a modified version of stock Android with buckets of tweaks and improvements, many of which have, in the eyes of many, propelled it above the stock Android experience. But the One looks set to have more than just big brains...
Until recently, the One's looks have remained a mystery, but leaked images point to a super-slim handset which is as easy on the eyes as it is on the pockets.
Better still, leaked 'StyleSwap' covers point to a selection of textured rear shells which will let you customise the look and feel of the device. From denim to wood, there appears to be plenty of options to choose from, and it's a nice little throwback to the glorious swappable Nokia covers of the 90s.
Interestingly, the OnePlus One appears to have a Lightning adaptor which transforms its standard microUSB connector into one that's compatible with Apple devices.
Confused? Us too, but we won't have too long to wait until our questions are answered - the One will be released in the UK on 23 April, low price tag and all. Will you be getting one?
UPDATE 23/04/2014: OnePlus has officially announced the One, revealing that it will be on sale "soon" in 16GB and 64GB editions priced at £230 and £270 respectively. Frankly, that's insane for these specs.
New specs not revealed in yesterday's leak have been confirmed: there's a 5MP front-facing camera, 4K and 120fps 720p video capture from the rear camera, and built-in stereo speakers. The One is 8.9mm thick and weighs 162g.
Oh, and get this: according to Engadget, the "silk white" edition of the One has a casing made from powdered cashew nuts that feels incredibly soft. Just don't start nibbling bits off, OK?
We've embedded a new official announcement video above.
READ MORE: Oppo N1 review