Bearing a resemblance to the original Chocolate phone that caused so much fuss a few years ago, the BL20 packs a sliding keypad and the red touch-sensitive controls that glow when the phone is opened, not to mention a 5-megapixel camera with flash and autofocus and a memory expandable to 16GB via microSD card, all squeezed into a skinny 12.3mm thick body.
Widget Hotkeys and Clear Memo Capture are just a few of the new features, the former allowing users to personalise their phone's homepage with shortcut widgets, and the latter capturing text, handwritten notes and drawings with "maximum clarity".
On the day it's lost the iPhone deal, O2 has managed to pick up the exclusivity on the LG New Chocolate BL20, and will be offering it towards the end of the year.
The BL20 is being marketed as having a more affordable price than the BL40. We'll keep you updated as we get more, but in the meantime be sure to check out our top 10 fashion phones.