Big and curvy
The smallest of the new models is 55in, but in the fictional world in which we have massive houses and even bigger salaries it's the 77in 77EC9800 that we'd get.
All three have curved screens, which LG still claims is for the purposes of immersing you in the picture but we're still fairly unconvinced about, even if they do look darn pretty.
These 4K OLEDs also obviously pack in every other technical bell and whistle in LG's roster, including apparently infinite contrast ratios, a Colour Refiner, and upscaling of standard-def and bog-standard HD to near-4K quality. They also all get the new and rather lovely looking webOS-powered smart TV platform, which we're hoping to go hands-on with very shortly.