Apple’s “one more thing” at its WWDC keynote was the long-expected unveiling of Apple Music, a streaming service that promises to be a lot more than just another Spotify rip-off. And it launches today.
It offers an on-demand streaming with unfettered access to over 30 million tracks, but it also incorporate a 24-hour radio station called Beats 1, music downloads, playlists curated by experts and created “just for you” and Connect, a way for artists to share updates with fans.
Beats 1 will be crewed by Zane Lowe in Los Angeles, Ebro Darden in New York and Julie Adenuga in London, and will serve up all the goodies of a traditional radio station: music, interviews, guest hosts and the like.
There’s also Apple Music Radio, which covers off different genres with different stations – each one, Apple says, “expertly curated”. You’ll be able to skip songs you don’t like, and both services will be ad-free, though there's no telling when or if that might change.
Apple Music will cost £9.99 a month, or an expected £14.99 for a family plan supporting up to six people.
It's available for iOS devices from today as part of an iOS 8.4 update, as well as in updated versions of iTunes on Mac and PC.
It'll arrive on Android and Windows devices this autumn, but unlike iOS users who can listen to Beats 1 and a smattering of other Apple radio stations sans subscription, they'll have to pay the price.