Smartphones have had 360-degree camera companions for a couple of years now, so what can a new contender possibly bring to the party?

Like GoPro’s upcoming Fusion, the big deal with Insta360’s One is software trickery that lets you shoot everywhere before cutting together a standard ‘flat’ movie.

Theoretically, this means an end to worrying about how to frame your action video, so you can get on with the serious business of being extreme (or just moderately gnarly).

Of course, the Insta360 One also shoots 360-degree videos for VR headsets too. And after spending a couple of weeks with it, we can say it’s among the best on the market – mostly because of how easy it makes shooting 360 stills and video clips, but also the range of smart software features it brings to the table.

Design and build: take the black pill

Popping out of its packaging like an oversized, all-black paracetamol, the One is lightweight and compact enough to mount directly on your iPhone or iPad, fixed only via the Lightning port (an Android edition is on the way, Insta360 promises).

The two wide-angle lenses form small bulges on each side, but otherwise it’s a fairly smooth outer shell with no major protrusions (the aforementioned Lightning connector folds down, popping out only when required).

That makes it extra easy to slip in your pocket, or inside the provided hard plastic protective case. The case, which has a non-slip matte surface, also doubles as a tabletop stand and a hand grip for times when you’re using the One solo (i.e. not mounted on your phone).

While not rugged per se, the camera is IP68 rated, making it sealed against water and dust. So you can use this outdoors in any kind of weather with childlike abandon – just try not to drop it on the floor while you do so.

There’s a standard tripod mount on one end of the camera, meaning you can bolt it onto all sorts of things including selfie sticks, bikes, helmets and even drones. And just next to that, a microSD slot, which supports cards up to 128GB in capacity.

And below is the original 360-degree video that the above video was cut from using FreeCapture.

As you can see, the frames have been punched out pretty seamlessly and it's an impressive effect, leaving you to worry less about where you're shooting and more on what you're doing.

Other features: I know camera fu

The Insta360 One has two other particularly cool software features. Within FreeCapture there’s SmartTrack, which lets you draw a box around a specific object and have the FreeCapture frame automatically follow it around.

It’s a feature that sounds great on paper but doesn’t work quite as effectively as we’d like – we found it lost the moving object far too often; we suspect the tracking requires very good lighting to work properly, with slightly cloud early autumn days here in the UK providing simply too little of the stuff.

One feature you can’t use while phone-mounted is the “bullet time” recording mode, which has you attach the camera to a (supplied) piece of string and whirl it around your head like some kind of early noughties nightclub entertainer.

While circling you, the camera records video at 120fps, then uses an algorithm to effectively double that frame rate. When played back at regular speed, this 240fps video is some truly impressive Matrix-style stuff, with the camera rotating around what appears to be a static scene.

Should you reside in sunnier climes, your mileage may vary. Also accessible via the app is live streaming to YouTube, Facebook Live and Periscope, should you want to share your 360-degree exploits as they happen. As you might expect, the app also features built-in sharing to most social media and messaging platforms, as well as a daily gallery featuring other One users’ best shots and clips. You can also prettify your content with filters and other minor tweaks.


Image quality: best used on sunny days

The One is full of smart features, but none of that means much if those pics and vids look bobbins. Thankfully, they don’t – this is comfortably the best quality of any of the Insta360 cameras I’ve tested, with popping colours and a decent amount of detail.

However, there are constant reminder that this is a tiny camera with a tiny sensor and two fisheye lenses, which means lots of lens flare, lots of chromatic aberration (that’s purple and green fringing around areas where bright objects border dark objects) and quick detail and contrast drop-off when shooting in low light conditions.

You really do need to pick bright, sunny days to get the best out of this camera – or invest thousands in a pro-quality studio lighting rig – otherwise your videos will turn out disappointingly murky and indistinct.

And, while the 6-axis gyroscope-powered image stabilisation inside the One generally works as intended, it doesn’t always smooth out the footage to the degree we’d like, meaning that filming while walking can result in some unwanted shaky cam action.

Stuff says... 

Insta360 One review

Insta360’s best camera yet, but still a few notches from 'must buy' status
Good Stuff 
Simple to use
Wide range of clever software features
Compact dust- and waterproof build
Standard tripod mount
Bad Stuff 
Needs bright lighting for most modes to work well
Still waiting for Android version
Spotty SmartTracking system