Bose is launching a new pair of flagship noise-cancelling headphones, and they sound every bit as spectacular as you'd expect. The new Noise Cancelling Headphones 700 allow users to personalise their environment with 11 levels of noise cancellation. Turning it up will minimise the distractions and ambient noise heard in loud places, while knocking it down will allow the wider-world to seep into your eardrums. What's more, they can isolate the user's voice from 360 degreses of unwanted rabble, allowing for much clearer calls. The bluetooth cans also include intuitive touch controls, a 20 hour battery, and Bose AR, the latter of which is a new audio augmented reality platform that promises to unlock fundamentally new ways to travel, exercise, learn, and play. It works by leveraging motion sensors inside the headphones to detect your head orientation and body movement, before sending that information to Bose AR-enhanced apps so they can offer audio content tailored to where you are and what you're doing. The £350 700s can be pre-ordered now, and will be available to buy from July 11.