Voice assistants were invented to free us from screens, right?

Well, kind of. Leaving aside Amazon's ulterior motive for making Alexa your A.I bestie, their real benefit is freeing you from your smartphone's screen (and its dozens of fiddly apps).

That's why, after creating a gadget that many of us didn't know we needed with the Echo, Amazon has given Alexa the power of contextual info with her very own screen. 

The new Amazon Echo Show gives you another way to bring Alexa into your flat, this time with the benefit of a seven-inch screen inside a boxier shape. The Echo Show is still primarily voice-controlled, but the touchscreen now unlocks some added abilities, especially when it comes to smart home devices and streaming media.

But while we get the theory behind the Echo Show, does Alexa really benefit from a screen? That was our question back when Amazon announced the device in May – and honestly, after a week of using the U.S. version of the Echo Show, it hasn't been clearly answered.

Amazon has built a forward-thinking device with a lot of potential ahead, but right now, its critical functionality is pretty limited.

Design: A flabby slab

We might pick the Google Home in a beauty contest, but we still quite like the original Echo's design. While not as inconspicuous as Google's option, the Echo's tube-like design looks ultra-refined, and the little light-up ring on the top is a perfect way to get some subtle visual feedback that Alexa is listening.

Unfortunately, the Echo Show doesn't live up to that high bar. Simply put, it's a chunky slab, with a boxy black or white frame holding up the 7in touchscreen display and stereo speakers below. It's very angular and not exactly built to blend into your space. That makes sense given the screen, but it just doesn't have the same kind of clever shape or polish as the regular Echo.

You won't find any buttons on the front – just a trio on the top to mute the microphone or adjust the volume. And there's only one cord out the back, which goes to your power outlet, since the Echo connects wirelessly to your Wi-Fi to enable Alexa and all of her wonderful cloud-powered skills.

At 1024x600, the Echo Show's 7in screen isn't particularly impressive. It's probably lower-resolution than the phone in your pocket or the tablet on your coffee table, but the difference is that you're unlikely to use it much while it's right up in your face. At a glance from a few feet away, the screen proves completely readable and nicely bright.

Of course, it's not the screen itself that matters so much as how it's used – and that's where the Echo Show underwhelms a bit.

Skills: Little to see

What value does a screen have for a spoken assistant? Unsurprisingly, it's pretty minimal for now. Some existing skills have a visual flourish to them, but the added benefit varies depending on the ability.

For example, seeing scrolling lyrics on the screen when listening to music from Amazon Music is a nice perk. Being able to see the item you want when ordering physical goods from the online retailer? Well, that's a massive improvement over having Alexa describe them to you. And being able to pull up an image of something from the internet is nice, whether it's a photo of a biscuit, a beetle (or a Beatle), or really anything else.

Alexa also takes a stronger role here as the centre of your smart home, thanks to its ability to put video camera feeds on the screen. If you have a compatible connected camera on the premises, then you can ask Alexa to put the feed in front of you. That's great whether you want to see who's at the front door from your security cam, or need a view of the crib from your baby monitor.

You can also ask for videos from YouTube, movie trailers from IMDB, and videos from Amazon's own Instant Video services. But a stationary, 7in screen isn't exactly the ideal viewing location, whether it's in my living room or kitchen. I'd much rather watch videos on pretty much any other screen I own, whether it's the expanse of my TV or the flexibility of my phone or tablet.

And there are holes. The Echo Show doesn't have an accessible web browser, so you can't pull up a webpage. In other words, you can use a recipe skill/app like Allrecipes to find something to prepare for dinner, but if your recipe comes from somewhere else, you're out of luck. The Echo Show doesn't offer maps or directions, and can't stream from Netflix or other video services, for example.

Also, so many of the skills are still strongly audio-based, and don't have much of a visual component. For example, if you ask Alexa for the Bartender skill to learn how to make drinks, you still won't see anything other than the words she's reading. And there's no on-screen panel for something like Philips Hue lights; just the usual voice commands.

The amount of visual content for skills may change over time, but right now, the Echo Show doesn't make consistent, compelling use of the display. It's a minor accompaniment to the usual spoken back-and-forth.

Calls: Dropping out

That is, unless you're eager for a new way to place video calls. You can use that 5MP camera on the front to snap selfies, or as a digital photo booth for your next party – but its real purpose is to enable video calling.

You'll be able to log some face time with anyone else with an Echo Show, as well as anyone using the Alexa mobile app – and you can switch to audio-only calls, as well, or send voice messages via Alexa.

This functionality is now available for the Echo and Echo Dot in the US too, so anyone can get in on the fun… assuming you have an Echo or the Alexa app. The Echo Show can't patch you through Skype or Facebook Messenger, or use any other service other than Amazon's own.

And then there's something else that's a bit odd: the new 'Drop In' feature, which lets a trusted contact initiate a video call without your manual acceptance. In other words, your friend or family member can patch right into a video feed of your flat… even if you're dancing nude to blaring tunes and don't hear the alert. Luckily, you have to opt in to the feature with each contact, so you won't get random callers peeping on you.

Amazon points out reasonable use cases for such a feature, such as checking in on elderly family members or peeking on a baby from another room – yet there's still so much room for things to go awry, and for people to have access to sights and sounds they really shouldn't have access to. It's a little creepy, but that's your call to make.

Stuff says... 

Amazon Echo Show (US) review

The Echo Show has potential, but it's mostly unrealised so far
Good Stuff 
Effective smart home hub
Alexa is still a helpful ally
There's potential to tap
Bad Stuff 
Needs a lot more visual apps
Underwhelming speakers
Clunky design