Samsung underlines why you really need that Galaxy S26 Ultra Privacy Display
Samsung survey makes it clear, people are seeing personal content on your phone when you're in public. The solution? Galaxy S26 Ultra's Privacy Display
The new Privacy Display is the major selling point for Samsung’s Galaxy S26 Ultra smartphone and today the company has reinforced why it thinks you’ll need it – more than half of people have taken a peep at your phone screen when in public places.
The Privacy Display users a combination of pixel types to dramatically narrow the viewing angles to ensure that sensitive details like messages and passwords can only be viewed by the phone’s owner.
And, given the results of Samsung’s latest research, we’re even more inclined to make a purchase. Samsung says 56% percent of Europeans surveyed admitted to catching a glimpse of a strangers’ phone screen by accident.
Almost a quarter of all people surveyed (24%) did it out of curiosity. And, yeah, I suppose I’m in that category too. The one labelled “right nosy bugger” in case you were wondering. Of the people who’ve looked, seven per cent of them continued to do so. 28% ignored it. 27% looked away immediately.
33% of 11,000 people surveyed (some of those nosy buggers were, naturally, fellow Brits) admit to seeing personal content on a stranger’s phone in public places including while travelling, in cafes, or waiting in a queue, Samsung says.
Samsung says the most frequently seen content includes:
Personal Photos / camera roll – 38%
Face/voice of someone on a video call – 33%
Personal messages (e.g., from a partner/spouse) – 29%
Social media notifications/profiles – 27%
Online shopping – 17%
Dating app notifications/profiles – 12%
Banking balance or account details – 11%
And it’s that public perving that Samsung is trying to stop with its Privacy Display. 52% of its respondents believe it’s pretty easy to see content on people’s phones, even when you’re not trying to cop a look. This “accidental audience” can largely be negated by reducing the ability to discern anything on the screen from the side angles, Samsung says.
In a press release, Benjamin Braun, Chief Marketing Officer at Samsung Europe, stated: “Your phone is one of the most personal things you own, housing your photos, your bank details, your messages and more. I use public transport almost every day, and the last thing I want is the person next to me seeing what’s on my screen. That’s why we built the Privacy Display into the Galaxy S26 Ultra, so what’s on your screen stays yours.”
Chris Smith
