Check out these excellent deals on Apple gear for Black Friday 2025

While Apple gear is some of our favourites, the fruity tech company’s gadgets don’t come cheap. Luckily, there are opportunities to save big this Black Friday, with deals across many of the best devices. Whether you’re looking to upgrade your laptop or get some AirPods for Christmas, there’s sure to be a deal for you over the sales event.

• Go direct to the Apple Store on Amazon US or on Amazon UK

While Apple doesn’t often participate in sales, the company is offering a deal until the end of Monday. When ordering direct, you’ll receive a gift card to use on future purchases (check out the offer in the US or get it in the UK). From November 28 through December 1, you can get an Apple Gift Card up to $250 or £200 depending on what you buy. iPhone or AirPods can bag you up to $75/£60, an iPad can get you up to $100/£80, while a Mac can get you the max amount depending on what it is.

While the gift cards from Apple are a nice touch, they’re not all that helpful if you’re looking to purchase a new device now. Luckily, there are plenty of deals to be had when shopping from other retailers.

Key deals at-a-glance:

• Apple AirTag 4-Pack: $65/£92

• Apple iPad 10th-generation: $299/£299
• Apple MacBook Air M4 (13-inch): $750/£900
• Apple AirPods Pro 2: $139/£199
• Beats Studio Pro: $200

Nowadays, Black Friday and the days around it have become the biggest shopping event of the year, with many discounted prices on some of the hottest tech and gadgets. You’ll be able to score big money off popular products, including electronics, video games, movies, toys, clothing, sporting goods, and outdoor gear for patios, gardens, and the like.

While that’s still over a week away, there are plenty of deals that you can shop from already. With over 20 Black Friday sales under my belt, I’ve been combing through everything that’s on offer so far. Here are my top picks of the deals that are live a couple of weeks early.

Apple iPad 10th-generation: $299/£299

This Touch ID iPad is designed as the new entry-level model (despite the 9th generation still being sold) and it runs on the A14 Bionic chipset from the iPhone 12 Pro series. There’s a 10.9-inch Liquid Retina display with a 2360×1640 resolution, 500 nits of brightness, and Apple’s True Tone technology.

Right now, you can score the cheapest Apple tablet for even less. It’s down to $299 on Amazon US – a decent saving of $50. Over on Amazon UK, it’s a slightly less impressive £30 off – down to £299 from the usual price of £329.

Apple MacBook Air M4 (13-inch): $750/£900

Apple’s MacBook Air has been refreshed with M4, and as a laptop, it’s the complete package. In fact, I’d go as far as calling it on of the best laptops you can buy. In our review, we said “the MacBook Air is still the everyday laptop to beat.” It scored a full five stars!

Right now, you can score the M4 MacBook Air for £900 on Amazon UK – a £99 saving from the regular price of £999. Over on Amazon US, you get an even better $249 off – bringing the price down to $750 from $999. Now these might not sound like the largest savings, but they’re insanely good for a laptop that barely launched 2 months ago. And that Amazon US price is the lowest we’ve ever seen for this device.

The M4 chip brings a 10-core CPU, an up to 10-core GPU, and support for up to 32GB of unified memory. A new 12MP Center Stage camera makes video calls look better, while the laptop now supports up to two external 6K displays. As for ports, you’re getting MagSafe charging, two Thunderbolt ports, and a 3.5mm headphone jack.

Apple Watch Series 10: $280/£349

The Apple Watch Series 10 is Apple’s latest and most current model. You get 30% more display than the Series 6, while the wide-angle OLED display gives you better (and brighter) viewing angles. There are new colours on offer, headlined by Jet Black – just like the iPhone 7 series. The body is thinner than ever at 9.7mm, around 10% thinner than Series 9. Powering the Apple Watch Series 10 is a new chipset – the S10 processor. Sleep Apnea tracking is the flagship new health feature.

Ahead of Black Friday, you can grab it for even less. In fact, it’s the lowest I’ve seen the watch – including on Black Friday. Over on Amazon US, you’ll find the smartwatch an impressive $119 off – down from $399 to $280. This applies to the 42mm size without cellular connectivity. The Wi-Fi only 46mm model is discounted in the UK – down from £349 to £299.

Apple AirTag 4-Pack: $65/£92

Head in hands moments don’t come much bigger than realising you’ve lost your keys, but Apple came to save the day. AirTags are Apple’s answer to “Where did I put my [insert easily lost item here]?” Powered by the same technology that makes Apple Maps less of a nightmare, AirTags use Ultra Wideband tech. You get Precision Finding, which means your iPhone can lead you to your lost item with the accuracy of a homing pigeon.

Right now, you can bag £27 off a four-pack of Apple’s AirTag trackers – bringing the price from £119 to £92. Or, you can save $35 on the AirTag four-pack from Amazon US at $65. While buying in the multipack is the best value for money, even if you might not lose as many things as me.

Apple AirPods Pro 2: $139/£199

After a new set of wireless earbuds? Apple’s top-tier AirPods are an excellent choice. While the new AirPods Pro 3 are now out, the previous-generation are still an excellent buy. We awarded them a perfect five stars in our Apple AirPods Pro (2nd Gen) review. We praised AirPods Pro 2 for noise cancellation, versatility, and convenient feature set – all of which saw improvements in the second-generation.

Right now, you can bag the AirPods Pro (2nd Gen) for $139 at Amazon US – that’s an excellent saving of $110 from the regular ticket of $249. Or on Amazon UK, you can score them for an slightly higher £199, which is a decent £50 saving.

Beats Studio Pro: $200

This cheaper pair of Apple over-ear headphones were launched in 2023 – two years after the AirPods Max. What’s more, they’re basically the same as AirPods Max inside – even capable of wired lossless audio, which AirPods Max aren’t. They offer USB-C charging, 40 hours of battery, and personalised spatial audio support with head-tracking. Plus, you get improved noise cancellation (with transparency) thanks to a new custom chip and completely redesigned hardware.

Right now, they’re down to $200 on Amazon US – $150 off the regular price and a return to their lowest price ever. Over on Amazon UK, they’re not discounted yet, though I expect them to get cheaper the closer we get to Black Friday.

• Go direct to the Apple Store on Amazon US or on Amazon UK

Black Friday Week is here, and you can find all the best offers over on Amazon US and Amazon UK.