This time though, it comes from respected tipster Paul Thurrott, who says that the "Pink" project everyone's getting het up about isn't a new phone, but in fact a whole new Windows Mobile OS.
Dubbed Zune Mobile, it will apparently find its way into a string of new devices in 2009, offering a more media savvy approach than the extreme business stylings of the current Windows Mobile platform.
Early screenshots of the new Windows Mobile platform also bear more than a passing resemblance to the Zune's interface. Either way, it's not only a bold new approach, but also a whole new front in Microsoft's lengthy war with Google. Could this be their answer to the growing might of Android?
For more Zune phone goodies and all the latest gossip, check out our dedicated CES blog now!