SIM2’s Grand Cinema C3X pulls a 1080

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We thought SIM2 had done it with the £13,000 Grand Cinema C3X-E but now it’s just dropped the SIM2 Grand Cinema C3X 1080 – and we’re weeping.At £18,000 we’re into large family car territory, but that’s half as much as last year’s hulking great HT5000 – and we ain’t never seen a family car that looked like this. Undoubtedly the Ferrari of projectors it has what must be the ultimate spec list in home projection.Whereas before the choice was between single-chip 1080p units or superior but lower-res three-chip 720p projectors, the 1080 manages the Holy Grail of 1080p three-chip DLP projection. Simply put: it is the ultimate in home cinema.All this and, thanks to designer Giorgio Revoldini and a lot of red gloss, it looks good enough to drive.EssentialsSIM2 Grand Cinema C3XPrice: £18,000On sale: November Contact: SIM2Related stories:Gadget of the Day – Sim2 Grand Cinema C3X-E The world’s smallest 1080p projector Best of Stuff: SIM2 debuts £40k projector

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Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website. Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.