Recently, the service reported some 3 million subscribers, a number potentially inflated by free trials started after Kanye West's latest album debuted on the service. That compares to Spotify's 30 million paying members, and Apple Music's 11 million so far.
And Jay Z believes something is fishy about last year's purchase. Yesterday, the rapper sent a letter to the previous owners, Norwegian media company Schibsted ASA, claiming that they inflated subscriber numbers prior to the purchase.
Jay Z says that their own audit revealed lower tallies than the 540,000 subscribers reported by the previous owner, and that they will file legal action to presumably try and recoup some of the US$56 million (about £39 million) sale price. Naturally, the previous owners don't see it the same way.
"We disagree with the accusations in the letter and any potential claims," said Schibsted spokesman Anders Rikter to Bloomberg. "We would like to point out that the company was listed on the stock exchange with everything that entails regarding transparent financial reporting."
In any case, this drama may play out in a courtroom in time. Curiously, that Kanye West album, The Life of Pablo - which West said would never ever appear on Apple Music or any other streaming service but Tidal - will reportedly hit all other major services today. It might be coincidental, but the timing can't help but suggest that Tidal isn't the sure thing that its backers hoped it would be.