The Bravur x Zwift limited edition is the watch for cyclists who live and die by watts, power-ups, and KOMs

Could this be the most cycling-obsessed timepiece ever made? Swedish watchmaker Bravur and indoor cycling platform Zwift have collaborated on a limited-edition watch that might just beat Tudor’s FXD Chrono for a place in the hearts of bike aficionados.

The black lacquered dial carries a texture lifted straight out of Zwift’s volcanic Watopia virtual riding world. There’s a Zwift logo at 12 o’clock, a feather at 3 o’clock (a nod to the in-game lightweight power-up), a watts lightning bolt at 9 o’clock, and a Zwift ‘Ride On’ thumbs up at 6 o’clock. Naturally there’s a liberal use of Zwift’s signature orange throughout, namely on the seconds hand and strap.

The minute track uses a castellated pattern in reference to racing circuits and finish lines. If that wasn’t enough, the luminous ring around the dial centre references the glowing wheels of the Zwift Concept Z1 Bike – a reward unlocked after riding 50,000 metres of cumulative elevation, or as high as the earth’s stratosphere.

“Designed in Watopia” is inscribed on the dial, which is protected by sapphire crystal glass. Finally, the caseback also carries another thumbs-up.

There’s proper watch pedigree everywhere else, from the 316L stainless steel case measuring 37mm, screw-down crown and 100 metres of water resistance to the Sellita SW200-2 automatic mechanism. Each watch is assembled in Båstad, Sweden.

You get two straps in the box, one black and one orange. Packaging is a brown vegetable-tanned leather saddle bag, which feels very on-brand.

The two firms actually share more DNA than you might expect: Bravur was founded by Magnus and Johan, Swedish cyclists who raced against each other in the 1990s before eventually becoming business partners. Zwift, meanwhile, was built by CEO Eric Min, a Wall Street veteran who wanted to recreate the spontaneous competition of riding in New York’s Central Park.

The Bravur x Zwift will be limited to just 100 individually numbered pieces, so, if you’re planning on picking one up, you’ll have to be fast. It’s is available to pre-order from today, with delivery expected June/July 2026. Pricing is US$1195 / £1099.

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Spencer Hart Buying Guide Editor

About

As Buying Guide Editor, Spencer is responsible for all e-commerce content on Stuff, overseeing buying guides as well as covering deals and new product launches. Spencer has been writing about consumer tech for over eight years. He has worked on some of the biggest publications in the UK, where he covered everything from the emergence of smartwatches to the arrival of self-driving cars. During this time, Spencer has become a seasoned traveller, racking up air miles while travelling around the world reviewing cars, attending product launches, and covering every trade show known to man, from Baselworld and Geneva Motor Show to CES and MWC. While tech remains one of his biggest passions, Spencer also enjoys getting hands-on with the latest luxury watches, trying out new grooming kit, and road-testing all kinds of vehicles, from electric scooters to supercars.

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Watches, travel, grooming, transport, tech