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Stuff / Features / Swatch x Audemars Piguet Royal Pop goes on sale – here’s how to buy one

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Features

Swatch x Audemars Piguet Royal Pop goes on sale – here’s how to buy one

Spencer Hart Spencer Hart

The watch world’s most talked-about collaboration is finally here. Swatch and Audemars Piguet have joined forces to create the Royal Pop, a playful, accessible riff on one of horology’s most iconic silhouettes – the Royal Oak.

Housed in Swatch‘s signature Bioceramic material, the Royal Pop takes the Royal Oak’s legendary octagonal bezel and translates it into a bold, colourful pocket watch.

Doors open today (Saturday 16th May) – here’s everything you need to know before you go.

Royal Pop price

The Swatch x Audemars Piguet Royal Pop is priced at US$400 / £335 for the Lépine-style pieces and US$420 / £350 for the two Savonnette-style pieces.

All Royal Pop models

Is the Royal Pop available online?

No. Like every major Swatch collaboration before it, the Royal Pop will not be available to purchase online. Swatch has consistently kept its high-profile drops exclusively in-store, and the Royal Pop is no exception.

The only way to get one is to walk through the door of a participating store in person.

This is a deliberate strategy that keeps the experience physical and communal (even if it does mean an early morning).

US stores: where to buy the Royal Pop

The Royal Pop will be available at the following Swatch stores across the US:

UK stores: where to buy the Royal Pop

The Royal Pop will be available at the following Swatch stores across the UK:

Will there be queues?

Almost certainly – and if you’re heading to a major city like London or New York, plan for a long one.

Reports are already coming in of people camped outside stores ahead of tomorrow’s opening, mirroring the scenes that greeted the MoonSwatch in 2022. That launch saw queues stretching around the block well before stores opened, and chaos once doors opened (hopefully Swatch employees are little more prepared this time around).

The advice is simple: get there early. Very early.

One important note on price: if you miss out on launch day, you’ll almost certainly find Royal Pops appearing on the secondary market at inflated prices within hours. Resist the temptation. Based on the precedent set by the MoonSwatch, resale premiums tend to collapse within weeks as stock normalises in stores.

The Royal Pop is not a limited edition – and patience will be rewarded with a retail price purchase soon enough.

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Profile image of Spencer Hart Spencer Hart Buying Guide Editor

About

As Buying Guide Editor, Spencer is responsible for all e-commerce content on Stuff, overseeing buying guides as well as covering deals and new product launches. Spencer has been writing about consumer tech for over eight years. He has worked on some of the biggest publications in the UK, where he covered everything from the emergence of smartwatches to the arrival of self-driving cars. During this time, Spencer has become a seasoned traveller, racking up air miles while travelling around the world reviewing cars, attending product launches, and covering every trade show known to man, from Baselworld and Geneva Motor Show to CES and MWC. While tech remains one of his biggest passions, Spencer also enjoys getting hands-on with the latest luxury watches, trying out new grooming kit, and road-testing all kinds of vehicles, from electric scooters to supercars.

Areas of expertise

Watches, travel, grooming, transport, tech