The newly announced HTC One will be available to pre-order today exclusively from Phones 4u and will be released on March 15th for free on all major networks from £36 a month.
If you can't wait that long then you can stroll into 11 Phones 4u stores across the country (including the Oxford Street store) until the 21st February to pre-order and try out the handset in person.
The first 200 online first 50 in-store pre-orders today will also include a free Pioneer Wireless sound system, Beats headphones and an enticingly named 'double-dip' case.
EE has also announced that the HTC One will be available for 70 on a £41 per month 24 month package – that will net you 1GB of mobile data plus unlimited UK calls and texts.
Check out our HTC One hands on review for our first impressions and stay tuned for a full Stuff review in the not-too-distant future.
HTC One revealed – 4.7in 1080p screen, quad-core innards and... a 4MP camera?