Virgin and Universal strike HD movies-on-demand deal

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The movies-on-demand TV subscription service will allow Virgin Media’s TV subscribers to pay an extra £5 a month to get access to a library of recent movies from Universal’s catalogue, of up to 28 at any one time.

Seven new titles would be added to the line-up every Friday, and most will be available to view in HD for those with HDTVs to take full advantage of.

While PictureBox is promising that “many” of the films in the weekly-updated library will not have made it on to free-to-air TV by the time they hit the service, among newer hits like The Bourne Ultimatum and Hot Fuzz, there will also be classics like Scarface, E.T and Total Recall for subscribers to choose from.

This isn’t the first time we’ve spied PictureBox on UK shores. It launched last year in a similar deal with BT Vision, however this new deal with Virgin is the first to see the films played out in HD.

But would you fork out the extra fiver for the PictureBox service? Be sure to let us know what you think below.

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Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website. Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.