UK consumers set Honor Holly’s price at just £75

“Price Hacker” promotion sees £35 chopped off the mid-range smartphone’s initial cost

A few days ago Honor launched its Holly smartphone and, while the hardware itself seemed fairly unremarkable, the promotion accompanying it turned a few heads.

Ahead of its on-sale date, the mid-range Android phone was initially priced at £109.99. But Honor pledged that this sum would plummet depending on the number of UK consumers registered their interest via Facebook, Twitter or email.

Don't hang around

Well, 20 days later the figures are in, and Honor tells us the new price for the Holly has been set at a mere £74.99, but only for a limited time; after the initial stock is sold, the price will revert to its previous state.

The phone goes on sale from 6th March, but can be pre-ordered at Amazon UK. It offers a 5in 720p screen; a quad-core processor clocked at 1.3GHz; 1GB of RAM; 8MP rear camera with “industry leading” back-illuminated sensor and f/2.0 aperture; 16GB of storage; and dual-SIM capabilities.

Honor may be set to have more to announce at next week’s Mobile World Congress in Barcelona. We’ll be there for that and all other smartphone-related news that happens, so be sure to check our MWC 2015 updates regularly.