Got a ton of multimedia content for your PSP but struggling to organise it? Sony has just launched what you're looking for with its new PSP Media Manager.
Bad news first; it's currently only available on the US website and there's no official news yet on a UK launch. The software does, though, give an exciting glimpse of the PSP's potential to take on the new multimedia iPod at its own game.
The Media Manager has many similarities with Apple's peerless iTunes interface. Load it up to your PC and it'll immediately search for suitable files, be they music, photos or video. Formats that can be converted will also be identified and copied over via USB 2.0.
Unlike Apple's interface, Sony's Connect music store is not integrated (Soundstage is still required for this), although gamers will be able to use it to swap important saves between Memory Sticks (as shown above).
The application will undoubtedly help unlock the PSP's potential in multimedia convergence, and provides a platform for a future rivalry with the Apple's white one. Initially, the two gadgets looked destined to graze in separate gaming and music fields – the similarities between this software and the new video-friendly iTunes, though, suggest otherwise.
The PSP Media Manager is available for $20 on the US website, and will be sold in packaged form for $30. This will include the software, a six foot USB cable and five free downloads from Connect.