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Home / News / Just because they could – raspberry scented scratch and sniff jeans

Just because they could – raspberry scented scratch and sniff jeans

Too lazy to wash your jeans? Keep them fruity fresh with a simple scratch thanks to the wonders of science

Being a fashionable and stylish bunch here at Stuff HQ, we understand the fear of losing a carefully obtained hue and fit to our favourite pair of jeans to the likes of the washing machine. Now, thanks to the wonders of science, you can go even longer without washing your go-to item of clothing.

Naked and Famous has released a pair of raspberry scented jeans featuring the latest in denim scratch and sniff technology, keeping your jeans smelling fruity fresh with a simple scratch – all thanks to millions of micro-scent capsules baked in to the denim.

The scent will last for a generous five washes, so if you fancy treating your nether regions to a dash of raspberry perfume then head on over here where you can nab a pair for £93.

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Profile image of Dan Grabham Dan Grabham Editor-in-Chief

About

Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home