When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works

Stuff / News / I love the new Pixel 10a colour – it’s a shame I can’t actually buy it

I love the new Pixel 10a colour – it’s a shame I can’t actually buy it

Google’s Isai Blue edition adds extras too – but it’s on the other side of the world

new pixel 10a

If you’re in the market for one of the best smartphones, chances are the new Google Pixel 10a might be on your radar – especially if you’re looking to spend a little less than full flagship prices. And if you thought you’d seen every Google Pixel 10a colour going, Google’s gone and dropped a new one – then made it out of reach for most buyers.

The new colour, dubbed Isai Blue, is a handsome Japan-exclusive finish for the Pixel 10a that adds something a little different to the standard lineup. While buyers elsewhere are choosing between Lavender, Berry, Fog, and Obsidian, this new shade is launching as part of the phone’s retail debut in Japan.

It’s not just a fresh coat of paint, either. This special edition comes bundled with a few extras, including a unique box, stickers, and a bumper case. There’s also a custom wallpaper and theme pack to match the new look. Nothing groundbreaking, then, but something that collectors might covet nonetheless.

Under the hood, it’s the same Pixel 10a as everywhere else. That means a 6.3in AMOLED display, Google Tensor G4 chip, and 8GB of RAM – solid mid-range specs, even if they don’t massively shake things up compared to last year.

There’s no indication the Isai Blue version will make its way beyond Japan, which feels like a missed opportunity. Limited colours aren’t new, but locking one to a single region is always a pain.

If you live in Japan or are lucky enough to be travelling there, though, pre-orders are now open, with the standard Pixel 10a colours landing on 14 April. The Isai Blue version is arriving later, however, with a release set for 20 May.

Profile image of Esat Dedezade Esat Dedezade Contributor

About

Esat has been a gadget fan ever since his tiny four-year-old brain was captivated by a sound-activated dancing sunflower. From there it was a natural progression to a Sega Mega Drive, a brief obsession with hedgehogs, and a love for all things tech. After 7 years as a writer and deputy editor for Stuff, Esat ventured out into the corporate world, spending three years as Editor of Microsoft's European News Centre. Now a freelance writer, his appetite for shiny gadgets has no bounds. Oh, and like all good human beings, he's very fond of cats.