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Apple iTV is being tested already

The prototype TVs from Apple are already among us. So close, yet so far

The Apple iTV has escaped laboratory confinements and is being tested by carrier partners right now, claims Canadian newspaper The Globe and Mail.

The iTV, which may look like a giant iPad, will offer all the functionality of its tablet sibling. Apple’s TV is said to be killing off the remote control with Siri-style voice commands (though we still don’t understand what happens when someone in a movie shouts “Stop!”) and gesture recognition to help you navigate – much like the Samsung ES8000 LED TV announced at CES. The iTV should also offer web browsing, iOS app support and possibly Apple’s new channel subscription service.

At the moment two units are being tested in Canada, so says our Canadian report. With that in mind, we’d expect to see the device announced later this year with a release before Christmas. The price? We don’t even want to think about, though we’re hoping Apple will sell it at cost in the hope of recouping profits through iTunes movie and TV rentals and sales.

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Profile image of Dan Grabham Dan Grabham Editor-in-Chief


Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home

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