Amazon promises bargains galore on “Prime Day”

15th July marks the retailers 20th anniversary, so expect “more deals than Black Friday”

Amazon turns 20 years old on Wednesday 15th July, and to mark the occasion the online retail colossus is holding its first Prime Day – a day (yes) where Prime members (got it) get exclusive access to a boatload of special deals.

How many bargains? We don’t know precisely, but Amazon promises “more deals than Black Friday” and “thousands”. Which suggests a heck of a lot. Deals will be available on items including electronics, video games, movies, toys, clothing, sporting goods and outdoor gear for patios, gardens and the like. All items will qualify for one-day delivery.

The caveat, of course, is that you have to be an Amazon Prime member. Membership costs £79 a year, but offers quite a bit in return: the aforementioned free one-day delivery on thousands of items; unlimited access to the Prime Instant Video streaming service; photo storage in Amazon Cloud Drive; the ability to “borrow” ebooks through the Kindle Owners’ Lending Library; and one free ebook per month through the Kindle First scheme.

If you're not already a member, however, you can get £20 off if you sign up for the service between now and the 15th, making a year's access to all the above a very reasonable £59.

Prime Day will be available to Prime members in nine countries: the US, the UK, Canada, Germany, France, Spain, Italy, Austria and Japan.

[Source: Amazon UK]