Here’s when Amazon Prime Day 2026 is taking place

Amazon turns Prime Day is back! It’s a day (yes) where Prime members (got it) get exclusive access to stacks of special deals.

Amazon Prime Day is the yearly extravaganza where Amazon chucks out stacks of deals. As in 2025 Amazon isn’t doing it for just 24 or 48 hours any longer – instead, it’ll be taking place over four whole days from 23 to 26 June, which is interesting timing considering the FIFA World Cup will be in full swing by that point. It’s a little earlier than usual, too – Amazon has held it in July previously.

Deals will be available on items including electronics, video games, movies, toys, clothing, sporting goods and outdoor gear for patios, gardens and the like. All items will qualify for one-day delivery and Amazon promises there will be “hundreds of thousands” of products on offer.

• Go directly to the latest Amazon US deals
• Go straight to the latest Amazon UK deals
• Not a Prime member yet? Get a free 30 day trial in the US or in the UK

It’s not unusual to see better deals on Prime Day than Black Friday and there are always some tasty offers about. However, there’s a lot of other, not so good deals. So we’ll be on hand to show you the top Prime Day tech deals, enabling you to safely ignore the other rubbish.

So what do you need to take advantage of Prime Day deals?

The caveat, of course, is that you have to be an Amazon Prime member. You can easily get a 30-day free trial for Prime if you’ve never used it before. After the trial, it’ll set you back $139 for the year, or $14.99 a month, but you can cancel the trial at any time, of course. In the UK, it’ll set you back £95 for the year, or £8.99 a month. It offers quite a bit in return: the aforementioned free one-day delivery on thousands of items; access to Prime Video and more.

Prime Day will obviously take place at slightly different times in the US and UK due to time differences, but will start and end at midnight within each time zone. There will most likely be some early deals starting towards the middle of the month.

Tech brands listed as taking part include: Samsung, Sony, LG, Hisense, Lenovo, HP, Asus, Dell, TCL, Bose, Sonos, TP-Link, Tapo, Microsoft, Nothing, Corsair, DJI, Canon, Xiaomi, Fitbit, Oura, Alienware, Gigabyte, Intex and Dyson. We do usually also see some discounts on Apple gear for Prime Day events, though they’re not officially listed.

Limited time offers and curated deals

Amazon says it will also offer limited-time deals on newly launched items this Prime Day in addition to a Top 100 deal list. You will also see customised deal lists such as: ‘recommended deals for you’, ‘deals related to your lists’, ‘4+ star deals for you’ and ‘deals related to items in your basket’.

Prime Day will take place in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Amazon says that Prime Day will also come to India later this summer.

Brands confirmed as taking part in Prime Day Deals

Electronics & Tech: Samsung, Sony, LG, Hisense, Lenovo, HP, Asus, Dell, TCL, Bose, Sonos, TP-Link, Tapo, Microsoft, Nothing, Corsair, INIU, DJI, Canon, Xiaomi, Fitbit, Oura, Alienware, Gigabyte, Intex, Dyson

Home & Kitchen: Ninja, Shark, Vax, Tefal, Russell Hobbs, De’Longhi, Breville, Tower, Kenwood, Instant Pot, NutriBullet, Bissell, Hoover, Joseph Joseph, Bosch, AEG, Dreame, Songmics, Vasagle, Keter, Comfee’

Beauty & Personal Care: ghd, Color Wow, Bed Head by TIGI, Elemis, Neal’s Yard Remedies, Clinique, Kérastase, Maybelline, L’Oréal Paris, La Roche-Posay, CeraVe, Garnier, The Inkey List, Aveeno, WaterWipes, Remington, Oral-B, Philips

Fashion & Fitness: adidas, Skechers, Boss, Fitflop, Garmin, High5, Levi’s

Toys & Games: Lego, Barbie, Mattel Games, Cricut

Baby & Family: Tommee Tippee

Pet & Grocery: Felix, Lily’s Kitchen, Harringtons, Dolce Gusto, Tassimo, Nestlé Professional, Oatly

Automotive & Outdoor: NOCO, Kärcher, Einhell, Castrol

Amazon Brands: Amazon Basics, Amazon Essentials, by Amazon