Unpacked and Underwhelmed

15 Mar 2013

Radio City Music Hall
by Montague B Thripwaite

As a veteran theatre critic of many years' standing, I pride myself on keeping up to speed with all the previews – but I confess that "Samsung Galaxy S4 Unpacked" caught me entirely unawares. Still, I made my way to the Radio City Music Hall, unsure what to expect – but nothing could have prepared me for the tragedy that was "Unpacked".

Even before the curtain came up I had my doubts – the street performers outside the theatre, coupled with an hour's worth of muzak showtunes, will have that effect. And my worst fears were to be borne out – from the opening exchange between Will Chase and precocious youngster Jeremy Maxwell, it was clear that this was set to be an historic Broadway opening night. In the worst possible way.

"Let me see inside the box. I’ll give you a candy bar." Chase energetically exclaims. Maxwell, realising that his co-star’s ad-lib has fallen flat, reminds his co-star to "stick to the script." Out of the mouths of babes; the boy will go far – if he can find a better agent.

I have long lamented the proliferation of mobile phones among theatre audiences – but I never expected to see them taking a starring role in a stage production. The narrative – such as it was – followed the release of a new "smartphone," the Samsung Galaxy S4, with a confusing barrage of numbers and figures accompanying the contrived exchanges between characters. What to make of the "5in 1080p AMOLED screen" and "S Health"? Chekhov it most certainly was not.

While short on plot, the performers – to their credit – soldiered on through awkwardly-scripted dialogues and showy musical numbers that harked back to 50s Americana. A yearning, perhaps, for a more innocent age, when the performers weren't forced to play second fiddle to this mysterious electronic trinket, the "Galaxy S4." I felt less emotional involvement in the characters than when watching Rufus Sewell murder Macbeth at the Crucible back in 1999.

Newcomer JK Shin gave a commanding performance, with a lengthy monologue that combined abstract ideas with a chilling, raw performance. One can only imagine the lengths he went to in order to prepare for his role as an awkward executive thrust into the limelight amid the razzmatazz of a corporate cabaret.

As the curtains fell in New York, we were reminded that the Samsung something-or-other has a lighter, slimmer, shape. Ironic, I thought to myself, considering the bloated production I just had to sit through. I have not seen its like since the Eugene O'Neill Theatre’s infamous Moose Murders in ‘83. We have a new yardstick by which to measure theatrical excess.

No stars

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Comments

  1. wlau82

    9 weeks ago

    Hmmm.....it's the product that matters and that will sell, not your opinion on the theatrics which I agree, was awful and cringeworthy to say the least. But at least the features were explained in good detail, a different approach to the boredom PR that is Apple and has-been dying HTC nor boring flop Sony.

  2. banditmeerkat

    9 weeks ago

    Ha ha...funny! And no less informative than the event itself (after all the information had already been leaked)

  3. rbiddick

    9 weeks ago

    When u listen to an apple launch event, it inspires a sense of wonder, and I find myself hanging on every word, u can tell they've thought every sentence through and how they are going to portray it. Samsung's seemed slap dash, and like a kid trying too hard and going a bit too far, distracting from the original purpose of the presentation.

  4. wlau82

    9 weeks ago

    Whacky or distancing itself from the product i disagree, the whole awful acting explained in detail how to use every conceivable feature in a new light and while the concept seemed a bit embarrassing the point is it SOLD, when people see Samsung, they already know it ranks up there, if not now better than Apple. You must be living in your ivory tower if you think IPhones and Apple are still cool and 'innovative', the last word Apple has lost track of the meaning. I pretty much use every OS and I find both Windows and IOS the most restricted and unethical to use, the former with slightly more potential than the latter but all in all in all, when Apple charge you extra for new accessories that will not work on your old IPhone or IPad, ask yourself whether that inspired you and whether you felt shafted. I could go on.

  5. wlau82

    9 weeks ago

    The event I found was pretty punchy yet awful, but it still destroyed HTC/Sony/Nokia showings, these three companies are now becoming relics, way past their prime. Sony has potential being a conglomerate like Samsung, but HTC really has nothing to fall back on and hasn't a clue.

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