• LG 55EC930V OLED TV

  • LG 55EC930V OLED TV

  • LG 55EC930V OLED TV

  • LG 55EC930V OLED TV

  • LG 55EC930V OLED TV

  • LG 55EC930V OLED TV

  • LG 55EC930V OLED TV

  • LG 55EC930V OLED TV

It’s a period of uncertainty in TV land. Plasma screens have taken a bow and LCDs are all the rage, but more than one emerging technology is lining up to be the next big thing.

Pixel -packed 4K has been around, in the upper end of the price spectrum, for a while. But while there are some great 4K TVs (The awesome Samsung UE55HU7500, for example), they’re still waiting for people to start making anything to watch in 4K.

OLED TVs have been around longer still, but while they were always full of potential, they were also hilariously expensive. So it’s with great interest that we fire up the LG 55EC930V, a 1080p OLED wonderscreen that is – just about – getting into the realms of affordability.

READ MORE: Samsung UE55HU7500 4K TV review

OLED BUT GOLD

LG 55EC930V OLED TV

OLED (organic light-emitting diode, fact fans) screens have self-illuminating pixels, which give them an edge over traditional screens. They don’t need the superheated gases of plasma tech, which contribute softness and picture noise.

And because they emit their own light, there’s no need for the thickness-adding, imprecise panel backlight you get with LCDs. It’s a far simpler structure, which gives manufacturers great flexibility in design.

The tech isn’t new. Back in 2007, you could bag yourself an 11in OLED screen for around £3000. More recently, they’ve been making their rounds in some smartphones and smartwatches. Next stop: your living room.

LG’s own take on OLED means adding a white sub-pixel to the standard RGB (red, green, blue), which promises to enhance colour range and accuracy.

READ MORE: LG's super-flexible display could pave the way for rollable TVs

WHY THE CURVED FACE?

LG 55EC930V OLED TV

LG 55EC930V OLED TV

Curved screens are the flavour of the year, although we suspect that’s more for design reasons than for picture quality reasons. The mumbling about following the curvature of eyeballs hasn’t quite convinced us.

But having said that, in the right position some will find a curve such as this a little more immersive than a flat screen. Straight-on viewing is ideal, but anywhere within about 30 degrees from centre is fine.

Get outside that and it gets a little weird: the picture doesn’t taper away uniformly, and one edge will look oddly foreshortened. Then again, we don’t tend to watch TV sideways.

So is the curve necessary? We don’t think so. Does it make the TV look extra special? It sure does.

BEST. SCREEN. EVER.

LG 55EC930V OLED TV

We’ll just say it: this is a stunning screen in action. The levels of contrast and dynamism are a revelation. Blacks are deep enough to convince you the screen is off. That’s skilfully juggled with dazzling whites and punchy, vibrant hues.

Details are sharp, but not in an overly compensatory way: insight comes from the display’s wonderful clarity, finely drawn textures, and disciplined edges. There’s no light bleed, ever. No, it’s not 4K. But when 1080p Full HD looks this good, you won’t be counting pixels.

Do take a few moments to tinker with the settings. If the OLED levels are too high, you’ll end up losing subtlety in brighter areas. Leave it at around 70 per cent. Motion processing should be minimal, or else Guardians of the Galaxy will look like an episode of a Mexican soap opera.

READ MORE: CES 2015: Netflix HDR, Quantum Dot and OLED everywhere - 2015's TV tech trends explored

POINT AND SLICK

LG 55EC930V OLED TV

You get two remote controls: a regular button stick and a banana-shaped smart remote. This uses gyroscopic sensors to operate an on-screen pointer, so you can point and click your way around.

LG’s slick WebOS interface arranges all your sources in a single line of colourful tiles. Switching from web-based apps to local inputs is as easy as skipping channels. That means no more faffing about with smart hubs.

The app offering is good: main attractions include Netflix, Amazon Instant Video, Now TV, Youtube and BBC iPlayer. No sign of 4oD or ITV Player, however.

READ MORE: The 30 best things to watch on Netflix right now

LG 55EC930V Verdict

LG 55EC930V OLED TV

The LG 55EC930V is a stonkingly good TV.

Yes, we could spend all day fretting about all the 4K that we may miss out on at some point in the future. And of course the combination of OLED and 4K is the ultimate goal. But from what the big boys of TV are telling us it sounds as though that pinnacle of TV tech is still years away from being something normal people will be able to afford.

So right here, right now, you need to make a choice, and instead of fretting over the future of TV tech, why not make all of the stuff you already watch look as amazing as it possibly can? That's the LG OLED way.

Buy the LG 55EC930V TV here 

READ MORE: The 10 Best TVs in the World right now

Stuff says... 

LG 55EC930V OLED TV review

4K might be the future, but this LG OLED is the most amazing TV you can buy right now
£1,300
Good Stuff 
Inky deep blacks
Excellent contrast
Gorgeous, curvy design
Slick interface
Bad Stuff 
No 4K
Sound could be better
picture
0
sound
0
design
0
smarts
0