theQ camera is 3G-equipped, waterproof and (possibly) better than Instagram

Practical, social, retro-obsessed and near-indestructible, it’s basically the digital Lomo
theQ camera

Meet theQ. It’s a digital camera designed to entice the Instagram generation away from their phones.

Tiny, lightweight and nigh-on indestructible, theQ offers a selection of filters (naturally) and wide-angle 24mm lens with manual focus – but it keeps social media front and centre thanks to a built-in 3G antenna. That means you can upload shots straight to Facebook, Twitter, Tumblr and more.

Coming attraction

theQ Lab

The camera requires a micro SIM, which suggests you’ll be paying a network a monthly fee. It also features 2GB of built-in storage (room for about 1,000 shots), a 2.7in LCD screen and an eight-second self-timer that cleverly uses the ring flash’s LEDs as a countdown indicator.

The makers are also launching 'theQ Lab', a computer app that grabs all your shots out of the cloud and lets you organise, edit and share them.

The simplicity and lo-fi nature of theQ reminds us of a Lomography camera, except digital and socially connected. We’ll be getting our mitts on one as soon as possible for a full review. A US$200 (£120) price (plus a further US$20 in shipping) will secure you your own theQ come early 2014, when they should be back in stock. Nine colour finishes are available – you can see them all here.