Taylor 1, Apple 0: Apple will pay musicians for free trial streaming after all

Taylor Swift's public calling-out of the company seems to have worked

Apple’s just publicly backed down from its policy to not pay artists during free trials of the new Apple Music streaming service. This was in the wake of the public criticism of said policy by pop megastar Taylor Swift, who in response to the policy said she would not allow the service to stream her latest album 1989.

In response Apple senior vice president Eddy Cue posted two tweets, confirming that Apple will pay artists for their work even when Apple Music users are on their three-month free trial.

Swift to her credit also tweeted her thanks to Apple and her supporters:

This isn't the first time Swift has used her star clout on a streaming service. She previously pulled her entire catalogue from Spotify, saying streaming had helped shrink paid album sales and has so far refused to release 1989 on streaming websites including Jay-Z's much touted Tidal service.

Word is, though, that Swift had not signed any agreement to play 1989 on Apple Music in the first place. The album sold over 4 million copies in the US alone, so it's one Apple would definitely want on its music catalogue. Is an Apple-exclusive in the works? We'll just have to see.

[Source: The Verge]