Like the recent Sony Bravia W4000, it comes with Picture Frame mode to display one of six preloaded masterpieces, from Van Gogh to Pop Art so it's sure to fit in with the rest of your collection. Or you can just load up your latest holiday snaps via the USB port – while you're not watching your Alan Partridge box set, that is.
The 32 and 40-inchers are Full HD 1080p with 24fps, and all three have all the ins and outs you could ask for – integrated Freeview and HD tuners, three HDMI and two Scart ports. All the colour options are there too, with screen surrounds in Midnight Sky, Aluminium, Pearly White and Dark Walnut to suit whatever decor your home gallery is sporting.
And if you have a mountain of snaps you could always pair it up with a Sony DPF-V700 pro digital picture frame.
Sony Bravia E4000
On sale: TBA